B2C
Singing Rock
A leading manufacturer of climbing equipment and personal protective gear for work at heights and rescue.
As part of design exploration for Singing Rock, I’ve worked on prints for a special release of climbing t-shirts.
Industry: equipment and apparel retail
ROLE: graphic Designer
01
Stylization as a rock climbing gym
Drawing inspiration from the rugged and dynamic nature of the sport, I developed a series of designs that embody the spirit of adventure and exploration.
converting an arrow into a complex geometric shape
02
Climbing personas
For these illustrations, I’ve created 3 climbing personas — boulder climber, long routs climber, and alpinist.
Climbing vs bouldering: what kind of climber are you? Just choose your equipment wisely
Climbing characters: bouldering climber, sport climber (with high endurance) and alpinist.
03
Climbing area map
In climbing and mountaineering guides, we can often find drawn schematic maps of climbing areas. I imagined how could look a map of a climbing area called Singing Rocks and formed it as a brand-recognizable arrow.
